As a facial rejuvenation/cosmetic clinic based in Perth, WA, we spend our time servicing clients so they feel beautiful and confident. As a business, we understand that marketing is an important part of what we do. That’s why years ago, we created a Facebook page in hopes to promote ourselves on social media. However, the nature of our work is quite busy and so, it didn’t take long before our Facebook page became dated and stagnant. We just didn’t have the time to manage our online presence.

Earlier this month, we decided to get back into our marketing. Our social media presence was falling behind. However, we needed a platform that would help us with our social media management and would help us see everything in one place—from blogs to email marketing campaigns and our social media management.

CoSchedule has been the answer to everything we need.

Here’s how in just a few short weeks, CoSchedule has helped rejuvenate our online and social media presence and has empowered us to take charge of marketing our cosmetic clinic.

What is CoSchedule?

CoSchedule is a marketing tool and platform. It empowers businesses to plan and manage their marketing campaigns without stress and hassle. It streamlines your marketing workflow and even better, it lays out all your business’ marketing in a simple and easy to use calendar.

How do we use CoSchedule to market our Cosmetic Clinic?

Social media management

We use Facebook as our primary social media account. Prior to using CoSchedule for marketing, we had to manually schedule all our posts on Facebook. With CoSchedule, we can quickly and easily schedule Facebook posts without running back and forth between excel spreadsheets and internet tabs.

Scheduling our posts for the best time to reach as many people as possible was previously a struggle for our clinic. We found ourselves spending precious time analysing all our posts to pin-point a good time to post on Facebook. CoSchedule took the hassle from this with its ‘best time’ feature.

Coschedule’s best time feature looks at our analytics and understands the best time to post on Facebook so that we do not only reach as many of our followers as possible, but also as many Facebook users as possible. It’s no surprise that we’ve been attracting more likes and followers to our page.

CoSchedule also lets us reschedule and repost our most engaging posts to make sure we never fall behind.

With CoSchedule, we can post as many times as we want during the day, and we can plan posts months in advance. This has left us time to look after our clients and has removed the added stress from us when we get busy. We know that there’s always something being published to our Facebook page.

Blog posts

At Timeless Cosmetics, we understand we work in a very competitive market. Working in a competitive market means that it’s important to that we set ourselves up as industry leaders and professionals, especially through our blogs.

Even though we had fallen behind when it came to managing our social media account, we made sure that we were publishing blogs regularly.

However, we always struggled with marketing out blogs to our followers…and what’s the point in having a blog if no one reads it?

With CoSchedule, we have no excuses when it comes to marketing our blogs.

CoSchedule integrates perfectly with WordPress, and so, when we write a blog post and schedule it for publication, it automatically comes up on our CoSchedule marketing calendar. From there, we can create social media campaigns for the blog before it’s even published. This means that as soon as the blogs go live, our followers on social media are notified! We can also continue telling our followers about the blogs days, weeks, and months later.

Newsletter

Retaining clients is just as important as getting new clients through the door. That’s why effective newsletters are important.

Before using CoSchedule, we often found ourselves struggling to integrate our newsletter campaigns with our overall marketing strategies.

Now, with CoSchedule, we are able to connect our preferred email marketing tool to the platform. This has enabled us to see and include our email marketing campaigns with our overall marketing campaigns. This means all our content and information is concise and cohesive.

Some final thoughts on CoSchedule

CoSchedule has been a marketing changer for our clinic. It has helped us save time in our marketing, empowered us to take charge of our marketing, and left us time to do what we love doing best: looking after our clients.

Are you looking to supercharge your business’ marketing? We highly recommend using CoSchedule. You can download it here.